Want to start a blog post? This is how to start

Writing blog posts is effective for writers of different kinds, skills, and levels. Whether you want to have a personal blog, or you need to promote your business, learning the right way to blog is useful to take your blog to great heights.

Generally, one of the most misconstrued conceptions on starting a blog is that you must be skilled at writing or successful to begin. But blogging can be done in informal and unconventional styles because people read blogs to get perspective on issues. You, therefore, don’t need to be an expert on blogging or on the topics you post. What you need to begin a successful blog is passion.

To start a blog, it is expedient to learn the ways to effectively manage and write a blog to support your business. Below are some tips and ways to write an outstanding blog post.

What is a blog post?

When you have to write an article, news, or guides that are published in a blog, it is considered as a blog post. Blogs are educational or cover specific areas or topics with a stipulated word count that ranges from 600 to 2,000 plus words. Blog posts also contain images, infographics, interactive chats, and videos.

To have an effective blog, your posts should give insights, thoughts, and stories of your business and you to boost awareness of what you are engaged in.

Blogging has various formats that are used to share criticisms, product information, instruction, and analyses, but the six most common formats for blogs include;

  • The Pillar Page Post
  • The ‘How-To’ Post
  • The ‘What is’ Post
  • The Infographic Post
  • The List-Based Post
  • The Newsjacking Post

Now that you want to start posting on your blog, how do you ensure that your blog gets the attention of your target audience and marketers?

Photo by Sincerely Media on Unsplash

How to blog effectively

When starting a blog, the first question to consider is, ‘why would people keep reading my blog posts?’ If you can answer this question, you can begin writing your blog post.

  • Blogs should be interesting as well as educational. It should give someone an answer to their question or leave them with knowledge they previously did not have. This has to be done in an interesting way to keep them reading.
  • While engaging customers to your blog with engaging posts, provide actionable steps with examples to help them connect to what you write about. This keeps readers hooked on your post.

There are several types of blogs, nevertheless, a good blog has the following characteristics irrespective of the subject matter.

  • Have a clear subject: To begin your blog, you must have a clear subject and point of view that will attract your audience. Your subject should be clearly communicated with passion and knowledge that also appeal to the audience.
  • A catchy hook: Make your headline a hook that readers cannot avoid, but also remember to set up a premise succinctly that no matter the style of writing or subject matter, in the end, the reader can come to agree with your point of view.
  • A solution: after stating your subject clearly, you then offer a solution to the title, heading, or question you have raised.

How to write a blog post

 Create your blog domain.

The first step to take is to have a domain for your blog to enable you to post your writing. You may also need to have a website domain hosting service to connect to your blog, this brings traffic to both your blog and website through readers who are constantly seeking content.

There are several domain sites to register your domain, or if you already own a domain and want to create a sub-domain, you can create a blog that looks similar to the domain which will live in its section of the main website.

Customize a theme for your blog.

The next step after setting up your domain name is to customize the page of your blog and have it reflect the theme of the content or your brand. The color of your blog should resonate with what your blog is about.

If you have a business logo, you can insert this into the cover page of your blog to give readers knowledge of who is responsible for posting content to the blog.

The ‘About’ page should carry useful information that describes your business or yourself to serve as a mission statement that states your personal or business goals.

Understand your audience.

Now that you have successfully set up your blog, you want to begin writing and posting on it, but before you start writing, you need a clear understanding of the audience you are targeting. Ask questions on what the readers would like to know about, what topics will the readers relate to or resonate with?

If your target audience are millennials who want to start a business, what information can you offer them to get them interested in your blog besides social media, most millennials already use social media to promote their businesses. In this case, give them information on how to maximize their approach of marketing on social media sites to get better sales. 

Identify your blog topic

Do not post write-ups to your blog without topics, it is essential to have topics picked before you begin writing for your blog post. Also, if this is your first post on your blog, you must consider that you have not established credibility as a blogger for your readers, therefore, avoid using the ‘how-to’ topics for your first post. You have to show the readers that you are capable and knowledgeable in the field you are blogging about.

So, your first topic of writing should show readers rather than tell them how. If you have trouble picking topics for your first post, consider

  • Choosing a new audience
  • Changing the scope of your topic
  • Introducing a different format
  • Adjust your time

Choose a working title.

To help keep concentration on your writing, introduce different working titles to help you approach the topic of your writing. You can start with the topic, evolve to a working title until you get to the final title. Although, sometimes the working title does not become the final title, yet, it provides information that keeps you focused on your blog post.

Write a captivating introduction.

To begin, you should write to grab your reader’s attention. If the first few pages of your introduction post lose your readers, they will stop reading further. There are several ways to get your readers excited, with a joke, with interesting facts, or be empathetic.

After this, you state the importance of the purpose of your post and how it tackles the reader’s questions or challenges. This gives readers the notion that you have something to offer them if they keep reading on.

Have an organized content outline.

Blog posts are known to have a lot of information that makes it difficult to read through for both the reader and the writer. Some readers are scared of reading just by the sight of lengthy posts or write-ups. The best way to keep readers not intimidated by the length of content is to organize the information. It can be organized by sections, tips, lists, or whatever form is best, but it is important to keep it organized.

Here is an example of how to outline your post;

  • Introduction: Summarize your blog post cover.
  • Planning a blog post: Things to do before writing your post.
  • Writing a blog post: How to stay focused on writing with tips for productivity.
  • Rewriting and editing: Watch out for the common mistake in blogging.
  • Optimizing: How to optimize on-page SEO for the blog.
  • Conclusion.

Write the blog post.

Now, you can write your first post for your blog. Let the outline be a guide for you to expand on all necessary points. As much as your writing should be about what you know, it is good to research additional information to back up your points.

Edit and proofread your post.

Proofreading and editing any written work is an essential element in writing, this also applies in blog posts and should not be overridden.  Editing is not only limited to striking out sentences that are not needed, or correcting grammatical errors, editing includes getting the entire piece of work cohesive by eliminating anything that shifts the writing from the intended goal.

  • Read your post aloud. When you read a write-up aloud, you tend to notice words, phrases, and sentences that are out of place. If the sentence does not sit well while reading it, then rewrite it.
  • Avoid repeating words. While writing, there are words or phrases that you tend to use regularly, sometimes out of habit. So after the first write, read through for repeated words and replace them.
  • You can outsource the editing and proofreading to a professional editor or you can use the online editing applications available, like Grammarly.
  • Shorten sentences and paragraphs. The shorter the paragraphs, the more likely to have readers stay on your blog.

It is also important to consider the following when editing;

  • Select an image that is appealing, relevant, and visual for your post. Featured visual images bring a higher record of success for blog content.
  • Give your blog post an attractive visual through the organization and formatting of the post, no one likes a plain, unattractive blog post. Have defined borders and be consistent in the style used for each post, this gives a professional feel for the blog.
  • Make your tags specific with keywords that describe a post. it helps readers have easy access to more content in your blog. Pick tags that represent all the main topics that you cover in your blog.

Images help to break up text and make the blog post flow effectively. It also gives great visual punch lines to lighten the tone of the blog post, and make topics that are complex understandable.

Insert a CTA.

The end of each blog post should have a CTA that tells the reader that there is something else besides reading the post that you would like them to do, like downloading an e-book, read a related article, subscribe to your blog, or register for a seminar.

A CTA is a link on a webpage or blog that takes readers to a specific action on the site you want them to engage in. CTAs can be used to offer more content and is also a valuable source of information for anyone reading the content.

Pick memorable titles.

To pick a title for your post, you should consider making it catchy so that your readers can easily remember it. You can consider the following to help you when deciding on titles;

  • Begin with a working title.
  • Keep your title accurate and make it clear.
  • Make the title attractive with either strong language, or alliteration.
  • Try to keep the title short.
  • Optimize SEO into some keywords.

Consider SEO (Search Engine Optimization).

To enable your blog post and articles to get clicks to bring traffic of readers to your page, you should put up your page SEO. Research on SEO terms and trends and compare the results ranking high with topics that are relevant to yours. Try to keep your posts at the top of search engine results.

Promote your post.

You have your blog working, you have your first post and it is being read, this gets you excited and you think of promoting your blog. That is great, but not yet. You need to have enough posts on your blog while you start to network and promote your posts.

It is important to promote your blog especially if it is connected with your business, you can have an email list, appear on a podcast, or be a guest blogger. You can also maximize social media by posting about your blog consistently to social media for readers who would find your blog interesting.

On this note, the best blogs offer readers the opportunity to relate to a personal subject matter, feelings, or point of view of the blogger. Readers will always return to a blog that gives them insight and connection to what they read because blogging is about sharing knowledge, interests, and passion with the world.

Awe Ogon

Awe Ogon

Awe Ogon is a lawyer, an L.L.B and a B.L. holder with over 9 (Nine) years writing experience, a Nigerian who resides in Accra, Ghana. She is a Christian, an ardent reader, a prolific writer, and published author of Misnomer (a collection of poems), and a non-fiction book, Conversations with God, and two fiction novels in view. Writing has always been her edge over life; her work is outstanding and captivating. Her goal in life is to become a great writer that inspires others through her work.

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